The Beatles

The Beatles British Popular Music Culture The Beatles INTRODUCTION For Chinese fans, the so-called English Brit-pop is a memorable the symbols. It is filled with too many youth, while still in the new generation of echoing music dream. Young people are eagerly, completes obsessed with Westlife or Beyonce .Moment these new, the English rock band, but the youth has continued to effect people from British golden decade. In the mid of 1960s, the Beatles is the legendary band affected the blustery generations. (American media used â€Å"British Invasion† to describe the Beatles band). The Beatles became popular quickly as well as their influence on international pop music is unprecedented. Even after they disbanded, they have continued to issue recordings of their songs and style still prevails unabated. The 1960s pop music like society, everything has just begun. The Beatles brought a new music to youth, everywhere is full of energy, their music rapid changes and growth, just a few years to conquer the world. People praised them as Music God, being crazy about them. Modern musicians rarely are not influenced by the Beatles. If American young people use the rock and roll of wandering, confusion, and emptiness, the young people in the United Kingdom is to use rock music to break through the Victorian era has left all the old moral and traditional values. BACKGROUND As an essential part of western culture, music has been influencing the people in all aspects. The need and appreciation for music is apparent that in the everyday lives of people they are listening to it in movies, on TV and throughout all forms of other audio media. The majority of people also choose to listen to music for pleasure in their leisure life. Not surprisingly the music can be a powerful tool with social influence and be able to change the lives of people. In another sense, music can be recognised as a powerful form of communication. Like some people have said, â€Å"It can be personal, political, opportunistic, and can be self-expressive with therapeutic effects due to the release of emotion.† (British pop Music http://www.learnenglish.de/culture/britishmusic.htm). Pop music is absolutely an essential part of British culture, not only just as an expression of the way all the British people live with, but also as an indicator of the multi-cultural nature of Britai n today. The Beatles pop music is undoubtedly the greatest, the most influential and the most successful band both in academia and in business in the history of the whole pop music. The Beatles from Liverpool in the early 60s has created a huge controversial enthusiasm among their fans. It is well known as â€Å"Beatle mania† today. The Beatles revolutionized pop music in regard to the development in the music itself and influence on the society. The impact they had done on the pop music is so immense that there is no one else can go beyond them. For the development of rock around the world has made tremendous contributions to the impact of self-60s after several generations of rock bands music and ideas directly affect the rock change and development in the United Kingdom, The Beatles has affected almost every one the bands formation and development for more than 60 years. They had led the fashion in lots of countries all over the world and also in UK itself in 1960-1970. They had a s ignificant impact on the younger people in UK in 1960s. OUTLINE The Beatles songs had influenced the generation in their interests of art, their way of wearing, and their attitude and way of living. Until now, the band has been gone for almost 40 years they are still showing strong influence on the whole British society. EVALUATION The band of four great musicians, especially John Lennon and Paul McCartney, all corners of the worlds younger rock singer and music creators the impact of which continues today. Although from its inception to the dissolution of the Beatles only existed for a decade, but the band as a musical culture revolutionaries and their cultural influence has long exceeded its art itself. The Beatles over the past few decades of time, has become a popular symbol of music and popular culture, but also became Britains culture and history of a trademark, of them being members of the Queens sealed. The original work and creativity have done by the Beatles have constantly inspired the musicians worldwide. In the world today there still has a lot of Beatles band member professional imitators, as well as professional organizations and evaluation of institutions and organizations mimic competition. The Beatles and the Beatles culture has already become the culture of mankind in the 20th century, an important component of the field was forever etched that they, as the last century, a trademark of popular culture has never been any challenge. Following table briefly outlines the major singles and albums made by The Beatles during 1960s. Those songs and albums have been on top of the chart or keeping in the first place of the ranking list. Especially, â€Å"With the Beatles† became the second album in the UK chart history to sell a million copies and this album is described by Allmusic as â€Å"a sequel of the highest order one that betters the original by developing its own tone and adding depth.† (Erlewine, Stephen Thomas (2009b). With the Beatles. Allmusic. Retrieved 27 September 2009. Gould, Jonathan (2008). Cant Buy Me Love: The Beatles, Britain and America. London: Piatkus. ISBN 978-0-7499-2988-6.) . Those praise has clearly expressed the emotion toward the Beatles from the professionals. Table1 The Beatles Famous Music Works: YEAR SINGLE SONG ALBUM 1962 《Love Me Do》 1963 《Please Please Me》 《From Me to You》 March,22,1963 《Please Please Me》 End of 1963 《With the Beatles》 1964 《Meet the Beatles》 of American From 1964 to 1965 《Something New》ï ¼Å'《Beatles for Sale》ï ¼Å'《Beatles ‘65》ï ¼Å' 《Beatles VI》ï ¼Å'《Help!》ï ¼Å'《Rubber Soul》 1966 《Revolver》 《YesterdayAnd Today》 1967 《Sgt. Peppers Lonely Hearts Club Band》 Enter the new century, the Beatles are still often have ripping album come out, their music of these great works, in the new century is still exudes timeless magic of the impact on them once again. After decades of recording the market, often for decades after the dissolution of the band continue to be the list of champions. John Lennon passed away, to hold a memorial vigil in commemoration and to participate in as many as millions of fans the world. In 2001 an outstanding guitarist George Harrison died of illness, such scenes again to reproduce their music and still another generation after generation of the character fans have been attracted by the magic of the Beatles for their obsession. The music of the Beatles music has already passed the boundary of the music itself, it becomes the eternal humanity. Looking at the history of the pop music, it can be found out that, the Beatles is definitely revolutionary, they have changed the character of the pop music and changed the attitude of British people toward pop music. The rise of the original rock and roll pop music made the entire music industry upside down. Some well-known pop singers voice like Presley, Little Richard and Lewis and others replaced by rock songs, the five major record companies dominated music industry record companies wife and children have been hundreds of attacks. An adult-oriented market into a white youth-oriented market, these young people are increasingly interested in black culture right. In this sense, the rock is indeed ushered in a revolution. However, the revolution in 1964, when the pop music entered its second decade, it started to abandon the original edge. Mainstream Rock give a moderate rock, pop, surf music, one time, around the 60s rock and roll would lead to divergent views on how to develop. An d this time the American society is in disarray. In this case, the original part of the Americans came in the British rock. In The Beatles† band under the influence of the United States is increasingly disperse rock began to regain vitality, and thus set off a rock in the history of a new climax. Although from its inception to the dissolution of the Beatles only existed for a decade, but the band as a musical culture revolutionaries, who not only has the worlds highest, but also future generations to make it difficult record prices and record sales, but also their cultural influence has long exceeded its art itself. The Beatles led the sixties and the seventies all over the world countries in the direction of popular culture has become a popular fashion vane anything about all the Beatles have become the most cultural content of goods, while the Beatles had been anything used can be an alarming high price for auction. The Beatles In addition to countless magazine covers a variety of other board, but also often on the worlds countries such as stamps and postcards, souvenirs, they have countless museums and documentaries related topics, films and other related cultural materials Save the organization. In addition, in the world still has a lot of Beatles band member professiona l imitators, as well as professional organizations and evaluation of institutions and organizations mimic competition. The Beatles and the Beatles culture has already become the culture of mankind in the 20th century, an important component of the field was forever etched that they, as the last century, a trademark of popular culture has never been any challenge. Another important part of the Beatles is their original ideas. They started writing their own music and through their originality a new sound happened. They were so successful, that in order to get famous, other bands realized that they needed to fashion their music after to the tracks of the Beatles. The dress they wore influenced everybody. People even started to cut their hair in the same style as the Beatles did. It was fashionable to take after the Beatles. The effect of the Beatles is no longer limited in Music. Their sound was original and their look was different, this led to the outburst of freedom during the sixties. (What was the impact the Beatles had on people and music? http://wiki.answers.com/Q/What_was_the_impact_the_Beatles_had_on_people_and_music) .They are also described as â€Å"They influenced the people, that generation not only in their musical preferences but also in the way they dressed and felt about one another. They transmitted all there was to share trou gh their music and lyrics.† (The Beatles A Strong Impact http://www.buzzle.com/articles/the-beatles-a-strong-impact.html). The following figure depicts the annual income of some top singer or band. According to Apples financial records, as of January 2008, including the The Beatles members, including the company paid huge dividends accounted for incredible ï ¿ ¡56.4 million a year. The impact of the Beatles has drawn lots of attention in academia. They took the British rock wind since late 1960s, has continued to attract many followers. Even British universities have set up a masters degree of studying The Beatles. Reuters reports: Liverpool Hope University will open a new masters degree courses The Beatles, Popular Music and Society, to enable students to study the cultural impact of the Beatles. The university, a senior Mike Brocken said: The market is flooded with more than 8000 books on the Beatles, no one on their academic research, so we want to open this course. The Beatles had been disbanded for 40 years. It is time to study their music. We have received inquiries from abroad, particularly in the United States. Liverpool Hope University is the first to set up a masters degree-granting institution of The Beatles in British. It may be the only one. Liverpool is the hometown of the Beatles, in addition to the masters program, where there is the Beatles museum, and even the airport is named Liverpool John Lennon Airport. I have to say the most important mark the Beatles left on this society and for future generations is the popularisation of the Beatle wig. I still have several and wear them proudly. (â€Å"The Beatles Literary Anthology† Edited by Mike Evans, page 87, 2004, ISBN 0 85965 315 3)The decadent image of the Beatles which is characterized by their long hair, tight jeans and leisure tops have been a fashion until now. The influence of the Beatles is immense even beyond the boundary of nations. The Beatles has been recognized the invasion of the United States as British in the 1960s, representatives and influence extended to the 1960s of social and cultural revolution. In the 1970s, the band was dissolved, the members of an individual singers posture continued to develop. Recording Industry Association of the United States according to official statistics, the Beatles is the highest-selling singers in the United States, with a total sales of more than 170 million, while global sales of more than 1 billion. CONCLUSION The Beatles inherited the results of the first decade of rock and roll, with their creativity and innovation to enrich and develop the rock to rock and roll into a new historical stage. Since then, the rock is no longer just pure entertainment music. It has more people thinking something more hidden behind the music thing. That is the magic of Beatles and they had done something special to change the peoples attitude towards rock music. They had redefined the meaning of the rock music. 60 years growing up in British and American young people, rarely fail to be associated with their songs. It can be said that their songs influenced a generation of artistic taste, clothing hair style, lifestyle and attitude towards life. The Beatles The emergence of more scholars began to study the phenomenon of rock music, and rock and roll music and lyrics, and their subsequent university courses are also offered rock (which is unthinkable in the early 60s). The Beatles led the sixties and the seventies all over the world countries in the direction of popular culture. They have become a popular fashion vane. In fact, anything about all the Beatles have become the most cultural content of goods, while the Beatles had been anything used can be a shocking high price for auction. In addition to countless magazine covers and a variety of other board, but also often on the worlds countries such as stamps and postcards, souvenirs, The Beatles have countless museums and documentaries related topics, films and other related cultural materials Save the organization. RECOMMODATION One thing I would like to recommend the company for the Beatles is to let people from the eastern world know more about this band not only their songs or albums but also their background and their inventive work in order to inspire more people to love them to understand them and to create more treasure in all areas. REFERENCES 1. British pop Music http://www.learnenglish.de/culture/britishmusic.htm 2. Erlewine, Stephen Thomas (2009b). With the Beatles. Allmusic. Retrieved 27 September 2009. Gould, Jonathan (2008). Cant Buy Me Love: The Beatles, Britain and America. London: Piatkus. ISBN 978-0-7499-2988-6. 3. What was the impact the Beatles had on people and music? http://wiki.answers.com/Q/What_was_the_impact_the_Beatles_had_on_people_and_music 4. The Beatles A Strong Impact http://www.buzzle.com/articles/the-beatles-a-strong-impact.html 5. The Beatles Impact, Influence and Empowerment http://www.suite101.com/article.cfm/america_circa_60s/86384/1 6. â€Å"The Beatles Literary Anthology† Edited by Mike Evans, page 87, 2004, ISBN 0 85965 315 3

African American and Ebonics Essay

What if all of America spoke in Ebonics? â€Å"What up cuz† or â€Å"Holla at me. † That would be crazy right? Sharice, Travis, Rickia, and I did a report on the evidence for the critical element of the Oakland school board proposal and the convention that temporary African American Vernacular Forms (AAV) of speaking show strong influence from West-African languages. The Oakland school board proposed to the state that the kids learning will be improved with the recognition and understanding of Ebonics. My article came from the internet, and it is titled â€Å"A Case of Ebonics. † Ebonics is a critical language, with powerful elements of a distinct language, spoken by many Americans of African descent, a language marked by a long and rich history. While most other languages are restricted to specific geographical regions, Ebonics is a way of speaking shared by a large percentage of African-Americans living everywhere in the United States. Ebonics has been branded as a poor form of Standard English. Some think of it as lazy lips and lazy thinking. Because Ebonics held on to many leftover characteristics from West African languages, there has been debate as to whether it is a language of American English or another language altogether. Ebonics has a long history that began in Africa. It started when people from many different African villages were brought to American slave markets. The slave owners often purposely mixed the slaves by tribe so that they could not communicate directly in the language of a single tribe. For them to communicate with each other, the slaves developed a pidgin language, a mixture of various African languages. Over the centuries, this early pidgin blended with aspects of â€Å"Standard English† to form â€Å"Black English† but it still has many of the features of its ancestor. That is, many of the unique forms of Ebonics can be identified as leftovers of West African languages. For example some researchers say that the word for cat in several African languages also means â€Å"man. † For this reason our expression â€Å"cool cat† is derived from Ebonics. Despite these differences, Ebonics is a language that fully serves the needs of its users. Its grammar is just as complicated as Standard English. It’s just a different grammar. The meaning of â€Å"He didn’t do nothing† is perfectly understood by all Ebonics speakers, and by standard English speakers as well. A man by the name of Ishmael Reed makes clear the use of Ebonics indicates neither a lack of education nor an inability to speak in other tongues: â€Å"You not gone make me give up Black English. When you ask me to give up Black English you askin me to give up my soul. But for reasons of commerce, transportation, and hassle less mobility in everyday life, I will talk to 411 in the language both the operator and I can understand† (Lederer 4). I agree with Reed that everyone needs to learn and master Standard English to have the best chance to succeed in America. In certain contexts, someone (like a manager) might make a judgment about the way we black people talk. If we want to become successful we must learn Standard English. I hope that the movement of correction for Ebonics movement will work against the widespread disrespect of the way most African-American youth talk. People should be less defensive about the language in which we live and move and maybe we can better position to employ both the Ebonics and the standard codes and to reap the full fruits of our American civilization. If people were less defensive about Ebonics maybe then we as people could associate Standard English with Ebonics. And with all of this we could reap the full fruits of our American civilization.

A Weak Fiscal Lever

Economic management is The basic aim of any government in the world and its main policy objectives includes management of low and stable inflation, reduction in unemployment, maintain economic growth and to secure a favorable balance of payments.Fiscal lever is one of the main policy tools available to government to tackle economic downturn. According to Dornbusch, Fischer, and Startz, fiscal policy is the policy of the government with regard to the level of government purchases, the level of transfers, and the tax structures (Dornbusch, Fischer, and Startz 199).With all its significance, Fiscal lever should be very strong for stabilization of economy.High sensitivity of investment to interest rates and misunderstanding of policy makers to anticipate the need of particular crisis makes a fiscal policy weak and ineffective.A weak fiscal lever is the recipe to create inflation and retard private investment by higher interest rates that leads to arrest growth and development because low er investment means, the capital stock is also lower that leads to lower future incomes. Â  That is the condition of total breakdown of the structure of any economic system.A weak fiscal lever also creates social unrest by manipulation of resource allocation in the hands of government to fulfill their political priorities. It is well evident fact that if civil society will be dissatisfied by the policies the process of growth can not be carried out rather the crisis management can not be achieved. In other words weak fiscal lever can not help economy to get out of recession with all its traditional tools.Work CitedDornbush, Fisher, and Startz. Macroeconomics: McGraw-Hill, Singapore. 1999. Print

Outline and Evaluate Strange Situation - 726 Words

The security of attachment in infants was investigated by Mary Ainsworth in the strange situation study, in order to determine the nature of attachment behaviours and styles of attachment. In the ‘strange situation’, infants and their mothers were observed in a range of situations, which allowed the researcher to see the different types of behaviours shown. The infants were observed through video cameras in a purpose-built laboratory playroom with their mothers. The room contained two comfortable chairs and a play area with a set of toys suitable for young children. The procedure in Ainsworth’s research consisted of a series of situations, which were standardised for all the infants who took part. 1. Mother and infant enter the room.†¦show more content†¦This is where when an observer is present, the participant may change their behaviour. E.g. if the mother of an infant was avoidant towards their child and was aware of it, the mother may have changed her behaviour while being observing. The social desirability may have also been present. This is typically shown in self-report methods, but can be present in other methods of research. This is where the participant would lie to make themselves look better to the researcher. In Ainsworth’s situation, the mother may have tried to make herself look better while being observed by showing more interest in the infant than usual. 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Proposed Lyrics for the Spanish National Anthem

Spain has long been one of the few countries with no lyrics for its national anthem, known as La marcha real (The Royal March). But the Spanish national anthem does have unofficial lyrics, which have been written not only in Spanish, but also in Basque, Catalan, and Galician. Source of Proposed Anthem Lyrics Spains national Olympics committee held a contest in 2007 to come up with suitable lyrics, and the words below are those penned by the winner, a 52-year-old unemployed resident of Madrid, Paulino Cubero. Unfortunately for the Olympics committee, the lyrics immediately became the subject or criticism and even ridicule by political and cultural leaders. Within a few days of the lyrics becoming known it became clear that they would never be endorsed by the Spanish parliament, so the Olympics panel said it would withdraw the winning words. They were criticized, among other things, for being banal and too reminiscent of the Franco regime. Lyrics to La Marcha Real  ¡Viva Espaà ±a!Cantemos todos juntoscon distinta vozy un solo corazà ³n. ¡Viva Espaà ±a!Desde los verdes vallesal inmenso mar,un himno de hermandad.Ama a la Patriapues sabe abrazar,bajo su cielo azul,pueblos en libertad.Gloria a los hijosque a la Historia danjusticia y grandezademocracia y paz. La Marcha Real in English Long live Spain!Let us all sing togetherwith a distinctive voiceand one heart.Long live Spain!From the green valleysto the immense seaa hymn of brotherhood.Love the Fatherlandfor it knows to embrace,under its blue sky,peoples in freedom.Glory to the sons and daughterswho give to Historyjustice and greatness,democracy and peace. Translation Notes Note that the title of the Spanish national anthem, La marcha real, is written with only the first word capitalized. In Spanish, as in many other languages such as French, it is customary to capitalize only the first word of composition titles unless one of the other words is a proper noun. Viva, often translated as long live, comes from the verb vivir, meaning to live. Vivir is often used as a pattern for conjugating regular -ir verbs. Cantemos, translated here as let us sing, is an example of the imperative mood in the first-person plural. The verb endings of -emos for -ar verbs and -amos for -er and -ir verbs are  used as the equivalent of the English let us verb. Corazà ³n is the word for the heart. Like the English word, corazà ³n can be used figuratively to refer to the seat of emotions. Corazà ³n comes from the same Latin source as English words such as coronary and crown. Patria and Historia are capitalized in this hymn because they are personified, treated as figurative persons. This also explains why the personal a is used with both words. Note how the adjectives come before the nouns in the phrases verdes valles (green valleys) and inmenso mar (deep sea). This word order provides an emotional or poetical component to the adjectives in a way that isnt readily translatable to English. You might think of verdant rather than green, for example, and fathomless rather than deep. Pueblo is a collective noun used in much the same way as its English cognate, people. In the singular form, it refers to multiple persons. But when it becomes plural, it refers to groups of people. Hijo is the word for son, and hija is the word for daughter. However, the masculine plural form, hijos, is used when referring to sons and daughters together.

Why Australia Survived the Global Economic Recession Assignment

Essays on Why Australia Survived the Global Economic Recession Assignment ï » ¿Why Australia Survived the Global Economic Recession? China’s economic boom: Australia is blessed with natural resources. Developing countries like China and India frequently import raw material from Australia. â€Å"Indian and Chinese demand for resources from Australia, world’s largest exporter of coal, iron ore and alumina, has helped the A $ 1.2 trillion economy skirt recession during the global financial crisis.† (www.phongpo.com, 2010). In turn, these countries have managed to be cheap exporters of good quality products. Australia imports the final products from China and India. Since China is in the developing phase, it would keep purchasing metals from Australia to build factories and machineries. The economy of developed countries is largely based on the services, while that of the developing countries depends on the materialization of sources to generate those facilities. Therefore, to construct those sources, the developing countries like China have to import raw materials to build the sources. Mining: In order to satisfy the growing dependence of the world on Australia’s natural resources and to meet the demands of the developing countries, Australia has put large emphasis on the mining. This called for an increase in the working-age population ratio. Australia has planned strategically to tackle the laborer deficiency that might surface as a result of the growing need of workers in the mining sector. The market flexibility allowed an increase in the working hours. The wages of workers were also enhanced as an incentive so that the workers would work for longer periods. The migrated workers also played a big role in mitigating the labor deficiency. In fact, the deficiency has largely been overcome by the immigrants who had no difficulty in shifting to the states of concentrated mining operations as compared to the local workers who were reluctant to move to those states given the high traveling and living expenses. Fiscal policy: Australian government structure enjoys a high political stability that facilitates a continuous exploration of mineral resources. Besides, the Australian government’s fiscal strategy also tends to eliminate the economic imbalances likely to emerge as a result of an increase in the ageing population in Australia by constraining the expenditures. The fiscal strategy also serves to enhance national saving. Despite the concentration of mining operations in few regions, the benefits drawn are evenly distributed among all regions through a sound political structure. State governments charge tax on the resources in their respective regions and the revenues are shared with the governments of other states. Also, the tax-transfer mechanism is designed in a way that would ensure equal distribution of revenues in the states. This serves to eliminate the differences among the states and stabilize the political and social structure which is vital for the stable economy of a country. Investment: Mineral resources require infrastructure development that requires policy change. Sound policies require flexible markets and public investment. Large investment in mining which is vital for high resource productivity has led to an account deficit that calls for a foreign investment. Investment has caused economic deficit which is likely to increase even further in 2011/12. However, this deficiency is overcome with the aid of foreign investors. Besides, the microeconomic reforms help allocate the budget to the right investment areas. The compulsory superannuation savings since 1992 and the government’s medium term fiscal strategy have also served to enhance the national savings. One good step toward global financial regulation was Australia’s involvement in the G 20 which tends to keep the external factors from affecting Australia’s external economy. Government’s reaction: The most unproductive tax in Australia which tends to lower the GDP significantly is the one which is charged by the government to the private firms which explore non-renewable resources upon government’s permission. However, the government tends to apply the uniform resource rent tax, also referred to as the Resource Super Profits Tax (RSPT) from 1st July 2012 on the non-renewable resources which will make up to 40% of the released value of resources. Also, the royalties will be refunded to let the States draw revenue from them. Marginal mines will have to pay lesser so that it would be easy for them to invest in other projects. Being sensitive to profitability, the collection of revenue by RSPT will be proportional to economic boom. Owing to its high income tax rates as compared to OECD countries, the government intends to reduce taxes on companies to encourage productivity and raise capital stock to increase GDP. The Council of Australian Governments (COAG) has also enforce d the Seamless National Economy reform agenda that serves to minimize the impact of regulations on the contest among different interstate governments. Employment: The tax reform, which is an important part of the microeconomic reform agenda, is likely to result in an increase in the investment, employment and productivity in the resource sector in coming years. Also, the revenues from RSPT will be utilized to develop infrastructures that will raise employment opportunities for the workers. Besides, Australia aims at educating the workers in order to enhance their productivity through polishing their skills through the â€Å"Skills for Sustainable Growth strategy†. The OECD has mentioned that Australia needs to focus upon the development of regulations associated with the change in reforms in order to exercise even better regulatory practices. References: www.budget.gov.au. â€Å"Statement 4: Benefiting from our mineral resource: Opportunities, challenges and policy settings†. 2010. Web. 26 May 2010. www.phongpo.com. â€Å"Australian Government plans to raise taxes on the profits of mining companies†. 2 May 2010. Web. 26 May 2010.

Market Research Religion and Luxury Brand

Question: Discuss about the Market Research for Religion and Luxury Brand. Answer: Background of the study: The type of luxury consumption depends on the behavior of the consumer and the way they consume the good. There are a number of products that might not be considered as a luxury product but it can be a product that is desired. The product tends to transcend their utility. The objects that are desired will be helpful in communicating the status and others who we are. The concept of status, desire and luxury is the concept that is discussed a hundred years ago. The well known economist Thorstein Veblen in the book The Theory of Leisure Class was able to explain that the act of purchasing of the expensive items was a way of communicating by the people their social status (Schade et al. 2016). He has implied that the purchasing of the luxury goods like expensive houses, gold and diamonds was a form of Wealth signaling (Butcher and Phau 2015). The preferences of the consumer are the outcome of the individualistic choices of the human intellect and a more complex behaviour with unclear de sire as a part of something bigger. The consumption that is made is not done in vacuum. The purchases that is made by the people, the people associated, the place we live, the places we visit helps in possessing meaning for the social identity and self identity. Researchers have shown a contradiction in the desired good purchase and the luxury goods purchase (Hurriyetdailynews.com 2016). Some of the research has shown that women they buy luxury bags to express style but some women used it for preventing stealing of men by other women. The characteristic for possessing luxury items is present in not only women but also men, young people, rich and poor. Problem Definition: The main purpose of the study is to see the way the consumers they interpret the concept luxury. There is unlimited variety of goods that is offered by the customers in the modern world. The way the buyers they make choices in the modern market with so many products and services is something that is to be looked into. Consumer behaviour is seen to be affected by the motives and the motivation. The proper definition of luxury consumption is subjective. The luxury consumption might be dependent upon the brand, price or the advertisement (Lloyd and Cheah 201). There is no universal meaning of luxury across the world. Luxury depends on the amount of money earned, the spending capacity and spending done on consumption (Joy et al. 2014). Class is an important factor that governs the purchasing decision of the people. In case of the Australian population, the younger population desires more of luxury goods for flaunting. The older generation is not much concerned with the usage of the expensive item (Liu et al. 2012). The luxury groups of consumers are divided into the number of extroverts and the introverts. It is very important to measure the luxury that is consumed by the people as this helps in reflecting the taste patterns of the people. Luxury consumption of the people can be measured through the amount of money that is spent by the people or that they possess (Lloyd and Cheah 2015). In order to conduct the research, the data will be generated from both the young and the old population in Australia. It is very important for the researcher to conduct a research on the type of goods consumed then this will be helpful in the marketing agents to decide on the type of consumers they are going to target. The following are the research questions: How do the consumers determine luxury consumption? What are factors that affect the luxury consumption? Literature Review: The identification and the understanding of the consumer passion based on the luxury brand are called the art and is a part of science. With the rise of the social media , the luxury type of brand has been able to engage more number of consumers with a deeper level of sentiments and gauge that is based on the interaction. With a number of comments on the product it is very important to understand the brands having insight the way the people they think and feel of the product, happening and the campaigns (Sikkel 2013). The term conspicuous consumption was coined by Veblen, which has shown that the wealthier consumers they are able to distinguish themselves from the masses who are not able afford the commodity (Lloyd and Cheah 2015). Term luxury has changed to new luxury. New luxury is the proliferation in the mass market, affordability, divorced status from the social class and availability in the mass market can show the luxury brand status (Kim, Lloyd and Cervellon 2016). The term luxury is the reciprocal of the appeal of conspicuousness as the upper end of the market. There are evidences that shown that with the rise in the price the conspicuousness of the brand also increases (De Barnier, Falcy and Valette-Florence 2012). The luxury brand has shown the conspicuous and the inconspicuous shift in the brand. It is getting difficult in the modern day, to locate the person with luxury, as there are people who rent luxury car for pleasure. With the presence of the anonymity in the urban life, it is a ffordable to sacrifice the less visible necessities care , food and shelter to afford the visible type of luxuries like watches , designer clothes , mobile phone which is terms as leaping luxuries by Belk (Chan et al. 2014). The person who does not make this type of sacrifices then there is availability of counterfeits and knockouts. These types of trends tend to dilute the status, which help in signalling status ability of luxury goods. There are evidences that have shown that well-established status will be seeking for the luxury consumption not for the status signal but the pleasure that is provided (Clift, Sim, and Sinclair 2013). It is very important to understand the shift from the conspicuous to inconspicuous consumption. The data of the economy will help in understanding the purchasing patterns. In the US data , it was seen that the Hispanics and the blacks they devote a large amount of their income in case of the conspicuous consumption of automobiles , jewellery and clothing than the whites. The differences are based on racial difference group. Since the blacks have lower income and come from lower status than whites so to flaunt their status they purchase more visible goods to flaunt (Patino, Pitta and Quinones 2012). The term luxury is very confusing as there are commodities that is used for the own personal taste or is based on the family. Since the item is affordable to that person then it is considered a normal good but a person with a lower income might be thinking eating in expensive hotels as luxury (De Barnier, Falcy and Valette-Florence 2012). Halo effect is the usage of the global evaluation for making the judgments regarding some particular type of traits. The global characteristics are used for applying specific type of personality traits. The personality qualities have been only seen but these qualities have not been met. This phenomenon occurs unconsciously (Craik, 2015). Biases are unaware of due to the attractiveness of the person. The metaphor Halo is a type of phenomenon where in a particular type of characteristic outshines the other and this tends to affect the perception when the additional traits are considered (Featherstone 2013). The qualities that is associated with the attractive and the unattractive trait deal with social interation. There is a mentality that the beautiful are outgoing and friendly and the less attractive are shy and reserve. When there is positive network externality then there is a rise in the Bandwagon Effect. The Band Wagon effect is referred to as the demand or desire for a good who want to be stylish as the possessing of the particular type of good is in fashion (Arli, and Tjiptono 2015). The bandwagon effect is a very important concept for framing the advertising and the marketing strategies for the manufacturing companies who appeals to go for a good people of style and purchasing it. When there are negative network externalities then there is a rise of the snob effect. The term snob effect shows the desire for purchasing the unique type of commodity, which holds a prestigious value. The work of snob effect is in contrary to that of the Bandwagon effect. The quantity demanded of the commodity with greater amount of snob value then there will be lesser number of people who would be owning it. The gap that is present in the research is that there is no well-defined definition of luxury. Luxury tends to differ from the person to person. Research Methodology: Research methodology is a very important part of the research study. The researcher needs to apply the right research design so that the research objective can be met (Flick, 2015). In order to understand the luxury consumption pattern of the people there is a need for asking questions regarding their lifestyle , the class they belong to and the income pattern of the respondents. This would be helpful in distinguishing the type consumption. The questions that would be asked would be close ended and quantitative in nature (Cechanowicz et al. 2013). The responses of the people will be measured in the five point likert scale. There would be collection of the primary as well as secondary data for the research. The secondary research is based on the literature review, which is gathered from different type of different journal articles, books and the magazines (Blumberg, Cooper and Schindler 2014). Primary research is done on the consumers of luxury items. For primary collection of the data, it would be done through the distribution of the questionnaire 50 respondents from Australia who indulges in the consumption of the luxury goods (Taylor, Bogdan and DeVault 2015). The data would be collected within a timeframe of 3 to 6 months, which is June to December. Sampling: The sources for the data in case of the secondary research would be ideally collected from the recent journal articles on the luxury consumption behavior pattern of the people of Australia. The targeted populations among the respondents were mainly the young population who are within the age group of 25 to 30. This group mainly concentrates on luxury consumption. The 50 respondents who were selected through the simple random sampling so that there is people with almost all the age group. This will help in lowering the biasness in the result (Panneerselvam 2014). Report Type: The marketing managers will read this report as type of consumption pattern of the people is very important for them to decide the type of commodity to be designed for a particular segment. The manager on the basis of their luxury consumption will be deciding upon the advertising of the products. The manager might advertise a particular type of a product in a particular city while it might not promote that brand in another city as the latter city might have consumers who are not having the similar taste patterns or income. Thus, the Veblen effect, snob effect and the personality traits will help in deciding the products to be sold. Over all Evaluation: In order to perform any type of research, there is a quite amount of effort invested for it. The research would be done for 3 to 4 hours on a daily basis for a period of 3 to 6 months. During this time frame the data will be collected and the report will be written. The research would be taking around 12 weeks to complete. This is an acceptable period as primary collection of data is quite time consuming than conducting secondary research. The quantitative form of the research will help in gathering accurate amount of data, which would fulfil the objective. The research will be conducted during the time of June to December. References: Arli, D. and Tjiptono, F., 2015. Religion and Luxury Brand: Friend or Foe? Exploring the Impact of Religiousness on Luxury Brands Possession among Youth. In2015 Academy of Marketing Conference: The Magic in Marketing (Lisa O'Malley 7 July 2015 to 9 July 2015)(pp. 1-13). Academy of Marketing. Blumberg, B.F., Cooper, D.R. and Schindler, P.S., 2014.Business research methods. McGraw-hill education. Butcher, L. and Phau, I. (2015). Brand Prominence and Status in Luxury Consumption.GFMC, 3(2), pp.318-323. Cechanowicz, J., Gutwin, C., Brownell, B. and Goodfellow, L., 2013, October. Effects of gamification on participation and data quality in a real-world market research domain. InProceedings of the First International Conference on Gameful Design, Research, and Applications(pp. 58-65). ACM. Chan, W.W., To, C.K., Chu, A.W. and Zhang, Z., 2014. Behavioral Determinants that Drive Luxury Goods Consumption: A Study within the Tourist Context.Research Journal of Textile and Apparel,18(2), pp.84-95. Clift, R., Sim, S. and Sinclair, P., 2013. Sustainable Consumption and Production: quality, luxury and supply chain equity. InTreatise on sustainability science and engineering(pp. 291-309). Springer Netherlands. Craik, J., 2015. Challenges for Australian fashion.Journal of Fashion Marketing and Management,19(1), pp.56-68. De Barnier, V., Falcy, S. and Valette-Florence, P. (2012). Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands.J Brand Manag, 19(7), pp.623-636. Featherstone, M., 2013. The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyle.Consumer Culture, Modernity and Identity, pp.3-44. Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Hurriyetdailynews.com. (2016).Fashion - Luxury Consumption. 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